Which of the following would be true about research-the final phase in an advertising campaign?
A)defines specific and measurable goals
B)It entails testing the campaign's success.
C)assesses whether the campaign came in on budget
D)presentation of marketing goals
E)lays out the media plan

Question

Quizplus · Accepted Answer

The final phase of an advertising campaign, which is research, involves testing the success of the campaign. The other options listed are parts of earlier phases in the advertising campaign process.

Which of the Following Would Be True About Research-The Final