Match the Following

Question 96

Matching

Match the following.

Premises:

Responses:

The execution of the basic marketing plan to a number of countries.

glocal

The first version of the Toyota Corona; it failed after just two years.

intraculturalism

The creation or distribution of products or services intended for a global or transregional market but customized to suit local laws or customs.

sensitivity

These shorter Hispanic versions of soap operas are now being aired in the United States.

NAFTA

Thought that all consumer needs are basically alike all over the world.

telenovelas

Tendency for American youth to adopt traditions and attitudes of cultures other than their own.

Univision, Telemundo, and BET

The degree to which humor, exaggeration, and hyperbole are accepted in advertising; it varies between countries and may be restricted by regulators in various countries.

Hispanic newspapers

One of the positive aspects of multinational business is that it brings people to a greater awareness and understanding of diverse cultures; international marketing requires this characteristic.

Toyopet Crown

Coordinates the efforts of 28 self-regulatory bodies across Europe.

marketing translation

The new Crest Kid for the United States-born in Cuba.

glocalization

This executive may run the international marketing plans in an organization.

Theodore Levitt

A treaty designed to eliminate trade barriers and open the borders among the United States, Mexico, Canada and South America.

Asterix the Gaul

El Nuevo Herald in Miami, La Opinion in Los Angeles, and Hoy in both New York and Chicago.

global brand manager

The French version of Ronald McDonald.

standards of truth

How advertisers perceive language and culture when customizing global campaigns for populations worldwide and even in the United States.

Enya Martinez

EASA