As multinational companies have evolved and matured over the last 30 years, they have moved through a number of phases, the most recent of which is:

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Quizplus · Accepted Answer

The question is asking for the most recent phase that multinational companies have moved through. Option D, research-supported localization and segmentation, demonstrates the most recent evolution towards companies targeting specific markets and tailoring their message to a local audience based on research and data analysis. The other options, such as moving into foreign markets and creating global messages, have been typical strategies for many years and do not reflect a recent development. Option E, internet-based global cyber-shopping, is more of a trend or a means rather than a phase of multinational company evolution.

As Multinational Companies Have Evolved and Matured Over the Last