Which of the following is NOT a recent change for multinational advertising agencies?
A) Clients increasingly demand greater coordination of all phases of their marketing communications programs.
B) The sources of income for major advertising holding companies has become more diverse, and less than half was derived from advertising services.
C) The need to provide a broader range of services has led to more mergers of advertising, PR, and sales promotion agencies.
D) Marketers are decentralizing their marketing communications function, utilizing more in-house departments, a number of creative firms, and media buying services.
E) provide full services in all aspects of advertising from their headquarters
Correct Answer:
Verified
Q27: The need for sensitivity when dealing with
Q28: A typical multinational advertising plan requires:
A)complete adherence
Q29: Given the objectives of a particular international
Q30: As multinational companies have evolved and matured
Q31: Outside the U.S., which of the following,
Q33: This type of advertising is extremely popular
Q34: International marketing plans are conducted by executives
Q35: Which of the following statements is FALSE
Q36: The international joint venture or minority ownership
Q37: Research shows that challenges for marketing and
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