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The International Joint Venture or Minority Ownership Arrangement for Advertising

Question 36

Multiple Choice

The international joint venture or minority ownership arrangement for advertising agencies begun in the 1970s by U.S. agencies eliminated the:


A) long start-up time needed to begin a new agency.
B) need for advertising plans that reflected only local business practices.
C) recognition of the growing expertise of local advertising talent.
D) need to provide client services at least on par with major American agencies.
E) need to bring much of the marketing communication function in-house.

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