The international joint venture or minority ownership arrangement for advertising agencies begun in the 1970s by U.S. agencies eliminated the:
A) long start-up time needed to begin a new agency.
B) need for advertising plans that reflected only local business practices.
C) recognition of the growing expertise of local advertising talent.
D) need to provide client services at least on par with major American agencies.
E) need to bring much of the marketing communication function in-house.
Correct Answer:
Verified
Q31: Outside the U.S., which of the following,
Q32: Which of the following is NOT a
Q33: This type of advertising is extremely popular
Q34: International marketing plans are conducted by executives
Q35: Which of the following statements is FALSE
Q37: Research shows that challenges for marketing and
Q38: Regardless of the function-creative, media, or research-agencies
Q39: Which of the following organizations does not
Q40: Which of the following is a primary
Q41: Which of the following is NOT true
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