Research Shows That Challenges for Marketing and Advertising Holding Companies

Research shows that challenges for marketing and advertising holding companies include all of the following EXCEPT:

A) finding a unifying theme that works across a number of brands and in various international markets.
B) problems related to packaging, specifically, design elements that can be used on packages and in-store promotions throughout the world.
C) finding ways to effectively translate key advertising and marketing findings into global advertising executions.
D) less reliance on data from clients provided to the agencies on a project-by-project basis.
E) the need for centralized planning, without which research will not be compatible across countries.