Even though a one-size-fits-all strategy for international marketing will always work, significant economies of scale are another reason for international expansion.

Question

Quizplus · Accepted Answer

The statement is incorrect. A one-size-fits-all strategy for international marketing may not work for all markets due to cultural and economic differences. However, significant economies of scale can be a reason for international expansion, as companies can benefit from reduced costs when producing and distributing goods or services on a larger scale.

Even Though a One-Size-Fits-All Strategy for International Marketing Will Always