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Likely Causes for Faulty Information on Ethnic Markets Include All

Question 46

Multiple Choice

Likely causes for faulty information on ethnic markets include all of the following EXCEPT:


A) either little or bad contact information.
B) researchers at little or no experience in ethnic marketing.
C) respondents were sometimes uncooperative with researchers because of language barriers and a lack of understanding of the research's aims.
D) an unavailability of ethnic-oriented syndicated research studies.
E) weighting of research samples often did not fully take into account the ethnic population, especially in major markets.

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