Advertising clients are increasingly demanding that agencies be able to coordinate all phases of the marketing communications programs.

Question

Quizplus · Accepted Answer

This statement is true. Advertising clients want agencies that can oversee and manage all aspects of their marketing communications, from strategy development to execution and evaluation. This requires a comprehensive and integrated approach to marketing, including a range of traditional and digital channels, such as advertising, PR, social media, events, and more. Agencies that can deliver this level of coordination and integration are in high demand and are more likely to win new business and retain existing clients.

Advertising Clients Are Increasingly Demanding That Agencies Be Able to Coordinate