Whereas at one time creative strategy was normally generated in the United States and adapted abroad, we are routinely seeing ideas and advertising executions originating in a foreign market and adapted for global use.

Question

Quizplus · Accepted Answer

The statement implies a shift in the origin of creative strategies from the US to foreign markets, indicating that ideas and advertising executions are now often originating in foreign markets and adapted for global use.

Whereas at One Time Creative Strategy Was Normally Generated in the United