Match the Following

Question 98

Matching

Match the following.

Premises:

Responses:

The theme of a generic campaign sponsored by a consortium of the big four cereal makers; it showed how advertising can increase the overall economy by increasing generic as well as brand consumption.

advertising

An exaggeration or overstatement expressed in broad, vague, and commendatory language; distinguishable from misdescriptions or false representations of specific characteristics of a product.

CARU

This tactical category of cause advertising contributes to a cause based on a consumer purchase of a brand.

puffery

Its mission is similar to that of NAD except it considers the special circumstances of the younger audience reached by children-oriented advertising.

product placement

While the intent of this organization that underwrites the development of wholesome television shows may be laudable, some say any involvement between advertising and programming is a cause for concern.

"buyer beware"

Increasingly used by advertisers to reach consumers who are resistant to traditional media advertising; it may raise ethical concerns because, critics argue, viewers don't realize they are, in fact, advertisements.

Family Friendly Programming Forum

Latest category a videogame advertising; this is when a videogame is created solely to promote a product.

Mail Fraud statute

Primary source of media funding in the United States that by having economic support spread widely among many individuals and firms ensures that no one entity can exercise undue influence over editorial content.

advergames

Helps organize the advertising industry to sponsor and create advertising in support of worthy social causes.

Ad Council

The guidelines that were set forth in this court case remain the foundation on which most commercial speech cases are considered.

FTC vs. Winsted Hosiery Co.

This 1922 landmark case established false advertising as an unfair trade practice, finally giving the FTC jurisdiction over consumer advertising and other consumer-related activities.

slotting fees

Payments made to retailers by manufacturers to gain shelf space that may prevent the entry of new brands into the marketplace.

Printer's Ink

This philosophy epitomized the era of exaggerated claims, 1865-1900.

advertising clearance process

This is the oldest federal consumer protection legislation in the United States.

transactional programs

The internal process of clearing advertising for publication and broadcast, this is conducted primarily by ad agencies and clients.

the Central Hudson case

"the better breakfast"