Which Concept Would NOT Likely Be Why a Company Would

Which concept would NOT likely be why a company would engage in cause-related marketing?

A) It wants a high-impact project were it can really make a difference.
B) Cause can be promoted and developed for a brief period of time to benefit the advertiser's current product promotion.
C) Consumers welcome the opportunity to support a worthy cause with their purchases and reward companies for their effort.
D) Consumers may switch brands to show their support of the cause associated with a company or brand.
E) It can create goodwill with the customer and build the company's brand.