Question 1

Among the following, which is NOT an economic argument that favors advertising?

Accepted Answer

Option C suggests that advertising only provides positive information and persuades rather than informs. This goes against the idea that advertising provides consumers with the necessary information to make informed decisions.

Question 2

In the past decade, researchers have studied the cultural effects of advertising from the perspective of:

Accepted Answer

In the past decade, researchers have studied the inadvertent social role of advertising, meaning the unintended cultural effects it has on society beyond the promotion of products.

Question 3

Which audience segment has lost ground in the struggle for advertising realism?

Accepted Answer

C

Question 4

Which of the following topics covered by the Ad Council has NOT drawn criticism?

Accepted Answer

Preventing forest fires has not drawn much criticism as it is seen as a necessary measure to protect forests and prevent potential dangers to human lives and property.

Question 5

Which of the following is NOT an indictment that advertising abuses its power of influence?

Accepted Answer

The statement "It takes up social causes" is not an indictment that advertising abuses its power of influence. The other statements suggest that advertising has negative effects on people and society.

Question 6

Critics say objectionable content today includes all of the following EXCEPT:

Accepted Answer

The statement mentions that "strides in treatment of the elderly, women, and ethnic groups" are not considered objectionable content. Therefore, choice C is the correct answer as it is the only option that is not considered objectionable.

Question 7

What causes government regulators and courts as well as concerned consumers to scrutinize advertising?

Accepted Answer

Advertising is a pervasive force in society and has the power to influence consumers' choices and behaviors, so it is important for advertisers to adhere to high ethical and honest business standards. Government regulators and courts as well as concerned consumers monitor advertising to ensure that it is truthful, not misleading or deceptive, and does not engage in unfair trade practices. This scrutiny helps to protect consumers and promote a fair and competitive marketplace.

Question 8

Advertising helps consumers make more informed decisions about all of the following EXCEPT:

Accepted Answer

Advertising typically does not provide information about product liabilities or potential risks associated with using a product. This information is usually provided in product warnings or labels, or through outside sources such as government agencies or consumer advocacy groups.

Question 9

Specific examples of social criticism of advertising have NOT included:

Accepted Answer

Social criticism of advertising has included privacy concerns, advertising's role in obesity, product placement, and intrusive technology like spam, unsolicited email, and tracking devices. However, legitimate claims made through the messages are not typically criticized as they are a necessary aspect of advertising.

Question 10

In recent years, the range of social criticism of advertising has involved all of the following EXCEPT:

Accepted Answer

Social criticism of advertising has involved analyzing advertising strategies, execution, audiences targeted by advertising, and groups using advertising. Therefore, the option that has not been involved in social criticism of advertising in recent years is researchers analyzing it.

Question 11

Among the following, which is NOT an economic argument against advertising?

Accepted Answer

Advertising is often defended on the grounds that it provides valuable information to consumers, helping them make informed decisions about products, their availability, prices, and benefits. This is considered an economic argument in favor of advertising, not against it.

Question 12

Which of the following is a tactical category of cause-related marketing?

Accepted Answer

Licensing programs involve partnering with a well-known brand or intellectual property to sell a product or service. This is a tactical category of cause-related marketing where a portion of the revenue goes towards supporting a cause.

Question 13

For advertising, the era of public awareness encompassed the following years.

Accepted Answer

The answer of For advertising, the era of public awareness...

Question 14

Which of the following is NOT a way in which relationships between advertisers and the media are changing?

Accepted Answer

The statement "Advertisers sink in more dollars to control editorial decisions" is already mentioned in option A, so it is not a different way in which relationships between advertisers and the media are changing. Therefore, option D is the correct answer.

Question 15

Truth alone is not adequate to meet the demands of ethical advertising represents the:

Accepted Answer

The era of social responsibility in advertising requires more than just truthfulness in advertising. Advertisers are expected to consider the impact of their ads on society and act ethically in all aspects of their advertising practices. This includes not only being truthful, but also avoiding stereotypes, promoting diversity and inclusivity, and avoiding any practices that could be deemed harmful to consumers or society as a whole.

Question 16

During this era, most people accepted advertising as "buyer beware" communication when any claim for a product was allowed.

Accepted Answer

The era described is most accurately referred to as the "era of exaggerated claims," where advertising often included hyperbolic or unsubstantiated claims about products, and consumers were expected to be cautious and skeptical of these claims.

Question 17

Which concept would NOT likely be why a company would engage in cause-related marketing?

Accepted Answer

Cause-related marketing is typically a long-term commitment to a cause, and is not simply a tactic to promote a product for a short period of time. Therefore, Option B would not likely be a reason why a company would engage in cause-related marketing.

Question 18

Which of the following-so far-is NOT a product category that stirs criticism?

Accepted Answer

Pain relievers have not yet been a product category that has received significant criticism. However, this may change in the future as concerns about the opioid epidemic and the side effects of certain pain medications continue to be raised.

Question 19

Efforts are being made by advertisers to portray all of the following groups more accurately EXCEPT for:

Accepted Answer

The other options (A, B, C, and D) have all received attention in recent years regarding more accurate representation in advertising, whereas there has been less attention paid to accurately portraying educators.

Question 20

All of the following pertain to the Advertising Council EXCEPT:

Accepted Answer

The Advertising Council does not completely avoid controversial issues, as they have tackled topics such as drug abuse and LGBT rights in their campaigns.

Quiz 24: Economic, Social, and Legal Effects of Advertising