One of the Three-Part Tests the FTC Uses to Determine

One of the three-part tests the FTC uses to determine if an advertisement is untruthful or deceptive.

A) The act or practice must be considered from the perspective of a consumer who is acting reasonably.
B) The act or practice must be considered from the perspective of the advertiser who is acting responsibly.
C) The act or practice must be considered to be mutually beneficial to the consumer and advertiser regardless of its reasonability.
D) The representation, omission, or practice must be immaterial.
E) The commission or practice as well as the representation is more than immaterial.