The term that describes highly exaggerated opinions such as superlatives like the best or superior that are used in advertisements are called:

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The term for highly exaggerated opinions or claims that are not meant to be taken literally is called puffery. This is a common tactic used in advertising to promote products or services. Puffery includes broad, vague, or subjective claims that cannot be proven or disproven, such as "the best" or "the greatest." While puffery may be seen as misleading, it is considered legal because it is not considered to be a false statement or misrepresentation of the product or service.

The Term That Describes Highly Exaggerated Opinions Such as Superlatives