Which of the Following Would NOT Be True of Testimonials

Which of the following would NOT be true of testimonials?

A) The heart of this technique depends on having a sports star, entertainment personality, or acknowledged expert endorse a brand.
B) People like to identify with role models.
C) Personalities who knowingly engage in deception are not liable, only the advertiser is.
D) People like to identify with celebrities and role models.
E) The personality must have actually used the product or service at the time of the testimonial.