The organizational culture at Ed's organization is in need of improvement, as no one seems able to agree on what values are most important.The first step in changing the organizational culture should be to

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Setting the tone through management behaviour is the most effective first step in changing organizational culture. If management demonstrates the desired values and behaviours, then employees are more likely to follow suit. This sets the standard and expectations for the rest of the organization. Creating new rituals, material symbols, and stories and changing the reward system may be necessary steps later on, but they are not the initial priority in changing organizational culture. Firing individuals who are part of current subcultures may be necessary in extreme cases but is not a recommended first step.

The Organizational Culture at Ed's Organization Is in Need of Improvement