SCENARIO 12-7 Microchip technology is at the heart of everything electronic.The stakes for manufacturers are high and market fluctuation makes for an uncertain future.Jim Forrest is CEO of BigChip Inc., a medium-sized company that manufactures specialty microchips used in a variety of computers to facilitate efficient graphics processing.Jim recognizes the need to diversify his manufacturing operations and is considering starting up a new division, which would design, develop and produce security chips.These would be used in situations ranging from data transmission to securing financial transactions.
Other companies are also considering involvement since the security market is potentially a large one.Jim knows that the rapid advancements in the field of computer hardware and software necessitates an innovative approach to development of any new technology.Jim realizes that responding to market conditions and world economic influence will have to be carefully dealt with.
A corporate ethics policy or guideline must be based on core values.Although Jim has practiced many of these values, he has never been faced with developing them and instilling them in his managers and employees.Which of the following is the most basic of core values to work with
A)dominance
B)persuasiveness
C)articulateness
D)responsibility
E)power

Question

Quizplus · Accepted Answer

Responsibility is the most basic of core values that should be incorporated into any corporate ethics policy or guideline. It involves being accountable for one's actions and decisions, as well as considering the impact of those actions and decisions on others and the environment. This value aligns with Jim's recognition of the need to carefully deal with market conditions and world economic influences when developing new technology for his company's diversification efforts.

SCENARIO 12-7 Microchip Technology Is at the Heart of Everything