The rational decision-making model assumes rationality and that the alternative that yields the highest perceived value will be chosen.

Question

Quizplus · Accepted Answer

The rational decision-making model is based on the assumption of rationality, and it suggests that individuals will choose the alternative that offers the highest perceived value or utility. This model assumes that individuals have complete information, are able to evaluate all alternatives, and choose the option that maximizes their utility or satisfaction. It also assumes that individuals are objective and logical in their decision-making processes.

The Rational Decision-Making Model Assumes Rationality and That the Alternative