SCENARIO 14-1 Your small company has discovered that other companies are able to outbid you; your entire operation and product are in need of complete reorganization and redesign.
Employees seem unfocused and disengaged; many groups seem to be gossiping and discussing the weekend sports events.You wonder if you should have used a change approach that would have started with you sharing the latest financial data on the company, showing it has very low cash flow and high debt.This approach, Kotter's Eight-Step Plan, would have create urgency and
A)competitive advantage.
B)compelling reasons for change.
C)consolidation of opinions.
D)restraining forces for change.
E)process values.

Question

Quizplus · Accepted Answer

By sharing the latest financial data on the company, the Kotter's Eight-Step Plan approach would create compelling reasons for change, which would make employees feel the urgency to redesign and reorganize the entire operation and product to remain competitive. This would also help to reduce the gossip and unfocused behavior among employees. Therefore, option B is the correct choice.

SCENARIO 14-1 Your Small Company Has Discovered That Other Companies