Shamar is an upper level manager at Fortune 500 company.The company feels like they are out dated and want to recreate their image and go in a different direction.What kind of planning will Shamar use to develop their new mission and long-range objectives?
A)Long range planning
B)Strategic planning
C)Single-use planning
D)Operational planning

Question

Quizplus · Accepted Answer

Strategic planning is the type of planning used by upper-level managers to develop a company's mission and long-range objectives. It involves analyzing the company's current position and creating a plan for future success, taking into account external factors such as the market and competition. Long-range planning is a component of strategic planning, but by itself may not address the need for a new direction or image. Single-use planning and operational planning are focused on specific events or daily operations, respectively, and are not appropriate for developing a new mission and long-range objectives.

Shamar Is an Upper Level Manager at Fortune 500 Company