When measuring the power of buyers in a market,you are using a step in which analysis?
A)Competitive analysis
B)SWOT analysis
C)Company situation analysis
D)Management analysis

Question

Quizplus · Accepted Answer

Measuring the power of buyers is a part of competitive analysis, which involves analyzing the external factors affecting the competitiveness of a market. The power of buyers is one of the five forces identified by Michael Porter in his Five Forces model of industry analysis, which is a widely used tool for competitive analysis. The other forces in the model are the power of suppliers, the threat of new entrants, the threat of substitute products or services, and the intensity of competitive rivalry.

When Measuring the Power of Buyers in a Market,you Are