Corporate social responsibility (CSR) has been called enlightened self-interest because firms will be motivated to engage in CSR activities when ____________.

Question

Quizplus · Accepted Answer

When the benefits of CSR activities exceed the costs, firms are more likely to engage in them as it will improve their public image, attract customers, and increase profits. The other options may also influence a firm's decision to engage in CSR activities, but they are not necessarily the primary motivators.

Corporate Social Responsibility (CSR) Has Been Called Enlightened Self-Interest Because