Which strategy uses a market niche to compete?

Question

Quizplus · Accepted Answer

The focus strategy is based on targeting a specific market niche, such as a particular geographic area, customer group, or product line, and tailoring the business's offerings and marketing tactics to meet their specific needs. This allows the business to compete effectively by carving out a space for itself in a smaller, specialized market, rather than trying to take on larger, more established competitors head-on.

Which Strategy Uses a Market Niche to Compete