Wayne and Ichiro are discussing Ichiro's plans for his new baseball specialty sporting goods store.They are discussing how many product lines to feature in the store, how many products Ichiro should offer within each line, and the mixture of goods within each line.Wayne and Ichiro are discussing the __________ for the store.
A)product mix
B)product design
C)product assortment
D)product selection

Question

Quizplus · Accepted Answer

Product mix refers to the combination of product lines, product categories, and individual products that a company offers to its customers.

Wayne and Ichiro Are Discussing Ichiro's Plans for His New