Click & Mortar, Inc., collects and amasses considerable information about its customers.Under President Obama's proposed Consumer Privacy Bill of Rights, without giving consumers choices about what data are collected and how it is used, Click & Mortar can

Question

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The proposed Consumer Privacy Bill of Rights aims to give consumers choices about what data are collected and how it is used, so Click & Mortar cannot collect and use consumer data without their consent or without providing choices to them. Collecting the information without giving consumers choices would violate their privacy. Passing the information to affiliates or using it to predict what a consumer might want would also require consumer consent and choices. Therefore, none of the choices is applicable without considering consumers' privacy rights and choices.