Retail MarkUp, Inc., collects and amasses considerable information about its customers.Under President Obama's proposed Consumer Privacy Bill of Rights, Retail MarkUp will have to

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Under President Obama's proposed Consumer Privacy Bill of Rights, Retail MarkUp will have to allow consumers to set limits on the information collected about them. This will give consumers greater control over their personal information and protect their privacy. Retail MarkUp may still collect and use data for marketing purposes, but consumers will have the right to limit or restrict the type and amount of data collected about them.