Relationship capital may be viewed as a source of competitive advantage if it is based on an environment of trust and integrity.

Question

Quizplus · Accepted Answer

Relationship capital refers to the network of relationships that a business or individual has with other people or organizations, such as customers, suppliers, partners, and employees. If this network of relationships is based on mutual trust, transparency, and honesty, it can create a competitive advantage for the company by fostering loyalty, positive word-of-mouth, and collaborative partnerships. Therefore, it is true that relationship capital can be a source of competitive advantage if it is built on a foundation of trust and integrity.

Relationship Capital May Be Viewed as a Source of Competitive