What is the term that describes an organization's ability to offer products or services that are perceived by its customers as being superior and unique relative to those of its competitors?
A) Strategy
B) Product differentiation
C) Cost leadership
D) The balanced scorecard

Question

Quizplus · Accepted Answer

Product differentiation refers to an organization's ability to offer products or services that are different and perceived as superior or unique by its customers, which gives it a competitive advantage over its rivals. Strategy refers to the overall plan or approach adopted by an organization to achieve its goals, while cost leadership refers to a strategy that involves offering products or services at a lower price than competitors. The balanced scorecard is a management tool used to measure an organization's performance against its strategic objectives.

What Is the Term That Describes an Organization's Ability to Offer