An organization which uses product differentiation strategy will charge higher prices.

Question

Quizplus · Accepted Answer

Product differentiation is a marketing strategy used to make a product more attractive compared to competitors. This differentiation can be achieved through various methods like quality improvements, design changes, unique features, or better customer service. As a result, the product becomes more valuable in the eyes of the consumers, and hence the organization can charge a higher price. Hence, the statement is true.

An Organization Which Uses Product Differentiation Strategy Will Charge Higher