Successful product positioning centers around two key principles: developing a unique selling proposition,and communicating the ________.
A) price
B) features and options
C) benefits the product provides
D) warranty details
E) store locations

Question

Quizplus · Accepted Answer

Product positioning involves communicating the benefits that the product provides to the target market. This helps to differentiate the product from competitors and create a unique selling proposition. Price, features, options, warranty details and store locations may also be important factors, but the main focus of product positioning is highlighting the benefits that the product provides.

Successful Product Positioning Centers Around Two Key Principles: Developing a Unique