Psychographic studies generally use ________ to gauge respondents' level of agreement or disagreement with statements selected from a psychographic inventory.
A) semantic differential scales
B) Likert scales
C) behavior intention scales
D) rank order scales
E) focus groups

Question

Quizplus · Accepted Answer

Psychographic studies commonly use Likert scales to measure respondents' agreements or disagreements with statements from a psychographic inventory. Likert scales allow respondents to rate their degree of agreement or disagreement with a statement, usually on a scale from 1 to 5 or 1 to 7. This method captures more nuanced responses and provides researchers with a more detailed understanding of respondents' attitudes and values.

Psychographic Studies Generally Use ________ to Gauge Respondents' Level of Agreement