Segmenting on the basis of cultural heritage can be useful because members of the same culture tend to ________.
A) share the same values, beliefs, and customs
B) speak the same language
C) live in the same areas
D) have similar incomes
E) be loyal to the same brands

Question

Quizplus · Accepted Answer

Members of the same culture tend to share the same values, beliefs, and customs, making this a useful way to segment a market. This can provide marketers with insights into the needs and wants of a particular cultural group and help them develop more targeted marketing strategies. However, it is important to remember that individuals within a culture may still have unique preferences and characteristics, and not all members of a cultural group will necessarily share the exact same beliefs and values.

Segmenting on the Basis of Cultural Heritage Can Be Useful