In the VALS typology,makers are motivated by self-expression and tend to have low resources.They choose hands-on constructive activities and spend leisure time with family and close friends.This segment tends to prefer ________.
A) familiar products and established brands
B) value over luxury, and tend to buy basic products
C) products that offer durability, functionality, and value
D) products that reflect cultivated tastes for upscale niche products and services
E) premium products that demonstrate success to their peers
Correct Answer:
Verified
Q13: The process of dividing a market into
Q20: Trends in the markets,such as shifts in
Q21: It is often stated that while _
Q22: In the VALS typology,thinkers are motivated by
Q23: The _ is a composite variable based
Q26: The theory behind geographic segmentation is that
Q27: The most popular segmentation system combining lifestyle
Q28: In the VALS typology,innovators are successful,take-charge people
Q29: In the VALS typology,_ are motivated by
Q32: Lifestyles, also known as _, consist of
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