In the VALS typology,innovators are successful,take-charge people with high self-esteem.Because they have such abundant resources,they exhibit all three primary motivations in varying degrees.They are change leaders and are the most receptive to new ideas and technologies.This segment tends to prefer ________.
A) familiar products and established brands
B) value over luxury, and tend to buy basic products
C) products that offer durability, functionality, and value
D) products that reflect cultivated tastes for upscale niche products and services
E) premium products that demonstrate success to their peers

Question

Quizplus · Accepted Answer

Innovators are successful and take-charge individuals who tend to have cultivated tastes and are receptive to new ideas and technologies. They are not necessarily value-oriented and are more likely to prefer premium products that reflect their success to their peers. Therefore, option D is the best choice. Options A, B, and C are not consistent with the characteristics of this segment.

In the VALS Typology,innovators Are Successful,take-Charge People with High Self-Esteem