In a marketing context,emotional motives imply ________.
A) full consciousness of needs and motivations
B) the selection of goals according to personal or subjective criteria, such as pride, fear, or affection
C) rigorous analysis surrounding all purchases
D) continual effort to achieve purchasing parity with peers
E) the selection of goals according to totally objective criteria, such as size, weight, and price

Question

Quizplus · Accepted Answer

Emotional motives refer to the selection of goals according to personal or subjective criteria such as pride, fear, or affection. These are not necessarily based on full consciousness or rigorous analysis, and often involve the desire to satisfy emotional needs or desires rather than purely objective criteria.

In a Marketing Context,emotional Motives Imply ________