Retailers strategically place single-serve candy at the check-out aisle because consumers have to pause there on their way out of the store and are likely to make impulse purchases of such items.This impulse purchasing behavior best fits the ________ philosophy of human motivation.
A) emotional
B) behaviorist
C) market-driven
D) cognitive
E) analytical

Question

Quizplus · Accepted Answer

The behaviorist philosophy of human motivation focuses on observable behaviors and how they are shaped by external factors such as rewards and punishments. In this case, the placement of candy at the check-out aisle is a form of operant conditioning, where the consumer is rewarded with immediate gratification for making an impulse purchase.

Retailers Strategically Place Single-Serve Candy at the Check-Out Aisle Because