$\text{PARTY BEER MINI CASE:}$ Party Beverages brews beer and specifically targets its products to college students and young professionals. Its advertisements typically show a group of young adults having fun and drinking Party Beer together, along with their slogan "Without the right Beer, it's just not a Party."
-In the PARTY BEER MINI CASE, Party Beverages' advertisements suggest that Party Beer will satisfy which step in Maslow's hierarchy of needs?
A) power needs
B) achievement needs
C) social needs
D) ego needs
E) physiological needs

Question

Quizplus · Accepted Answer

Party Beverages' advertisements suggest that Party Beer will satisfy social needs, as they depict young adults having fun and drinking Party Beer together. This satisfies the social need for a sense of belonging and companionship, which is an important factor for college students and young professionals.

PARTY BEER MINI CASE:\text{PARTY BEER MINI CASE:}PARTY BEER MINI CASE: Party Beverages Brews Beer and Specifically Targets Its Products to Targets

$\text{PARTY BEER MINI CASE:}$ Party Beverages Brews Beer and Specifically Targets Its Products to Targets