PARTY BEER MINI CASE: Party Beverages brews beer and specifically targets its products to college students and young professionals.Its advertisements typically show a group of young adults having fun and drinking Party Beer together, along with their slogan "Without the right Beer, it's just not a Party."
-In the PARTY BEER MINI CASE,the need that Party Beer alleges to satisfy is best described as a(n)________.
A) innate need
B) secondary need
C) physiological need
D) biogenic need
E) subjective need

Question

Quizplus · Accepted Answer

The need that Party Beer alleges to satisfy is a secondary need, which is a need that is acquired through learning and experience. It is not a physiological or biogenic need because it is not a basic need for survival. It is also not an innate or subjective need because it is not inherent or based on individual preferences or opinions. Party Beer is targeting a specific market segment (college students and young professionals) with their advertisements, indicating that they are trying to create a desire for their product rather than satisfying a basic need.

PARTY BEER MINI CASE: Party Beverages Brews Beer and Specifically