PARTY BEER MINI CASE: Party Beverages brews beer and specifically targets its products to college students and young professionals.Its advertisements typically show a group of young adults having fun and drinking Party Beer together, along with their slogan "Without the right Beer, it's just not a Party."
-In the PARTY BEER MINI CASE,if Joe sees a Party Beer ad and,as a result,calls a couple of his friends and invites them over for drinks,Joe has experienced ________.
A) physiological arousal
B) cognitive arousal
C) emotional arousal
D) biogenic arousal
E) subjective arousal

Question

Quizplus · Accepted Answer

Cognitive arousal refers to the mental processes that are activated when an individual is exposed to a stimulus. In this case, Joe's exposure to the Party Beer ad triggers a series of thoughts and associations that lead him to call his friends and invite them over for drinks.

PARTY BEER MINI CASE: Party Beverages Brews Beer and Specifically