How can marketers use an understanding of consumers' personalities to market their products?
A) Marketers can rely on consistent consumption behavior over time because consumers' personalities are consistent over time.
B) Marketers can change consumers' personalities to conform to their products.
C) Marketers can attempt to appeal to the relevant traits inherent in their target group of consumers.
D) Marketers can use an understanding of consumers' personalities to create consumer needs.
E) In creating marketing messages, marketers can accurately presume that consumers' personalities constitute the single factor that influences how consumers behave.

Question

Quizplus · Accepted Answer

By using an understanding of consumers' personalities, marketers can attempt to appeal to the relevant traits inherent in their target group of consumers. For example, if a brand is trying to target consumers who are risk-takers, they may use messaging and visuals that convey a sense of adventure or excitement. By doing so, the brand can increase the likelihood that these consumers will be drawn to their product. It is important to note, however, that marketers cannot change consumers' personalities or presume that personalities are the only factor that influences consumer behavior.

How Can Marketers Use an Understanding of Consumers' Personalities to Market