Trait researchers have found that it is generally most realistic to expect personality to be linked to ________.
A) consumer preference for specific brands
B) consumers' biogenic needs
C) how consumers make their choices
D) the effectiveness of the interaction between the id, ego, and superego
E) how aware consumers are of their true reasons for buying what they buy

Question

Quizplus · Accepted Answer

Personality traits are often linked to the decision-making process, influencing how consumers make choices based on their consistent patterns of thoughts, feelings, and behaviors.

Trait Researchers Have Found That It Is Generally Most Realistic