Highly dogmatic consumers tend to be more receptive to ads for new products or services that contain ________.
A) text focusing on the benefits of the product or service
B) visually provocative themes
C) appeals to nationalism
D) an appeal from an authoritative figure
E) scenes of social acceptance

Question

Quizplus · Accepted Answer

Highly dogmatic consumers tend to be more receptive to ads that appeal to authority figures as they value experts' opinions and guidance. Ads that contain messages from authoritative figures or experts can help establish credibility and legitimacy for the product or service being marketed.

Highly Dogmatic Consumers Tend to Be More Receptive to Ads