In reference to social character,________ consumers tend to rely on their own values or standards in evaluating new products and are more likely to be consumer innovators.
A) inner-directed
B) other-directed
C) dogmatic
D) ethnocentric
E) unique

Question

Quizplus · Accepted Answer

Inner-directed consumers rely on their own values and standards, rather than seeking approval or direction from others. This makes them more likely to be early adopters and innovators, as they are less influenced by the opinions and behaviors of those around them. Other-directed consumers, on the other hand, are more likely to conform to the expectations of their peers and are less likely to take risks with new products. The other options (C) dogmatic, (D) ethnocentric, and (E) unique do not necessarily relate to social character in the way that inner-directed or other-directed do.

In Reference to Social Character,________ Consumers Tend to Rely on Their