Low levels of which of the following traits typically characterizes a consumer innovator?
A) novelty seeking
B) sensation seeking
C) optimum stimulation levels
D) inner-directedness
E) need for uniqueness

Question

Quizplus · Accepted Answer

Consumer innovators tend to be inner-directed, meaning that they rely on their own wants and needs rather than external influences. This may result in lower levels of some of the other traits listed, such as novelty seeking, sensation seeking, or need for uniqueness. However, it is important to note that individuals can exhibit varying levels of all of these traits and still be considered consumer innovators.

Low Levels of Which of the Following Traits Typically Characterizes