The Enthusiast magazine offers a discount over newsstand prices for readers who subscribe for 1 year,and even greater discounts for readers who pay for a 2-year subscription.This is an example of ________.

Question

Quizplus · Accepted Answer

This is an example of relationship pricing, as the magazine is offering greater discounts to readers who commit to a longer subscription period, with the aim of building a long-term relationship with those customers.

The Enthusiast Magazine Offers a Discount Over Newsstand Prices for Readers