________ provides value by encouraging long-term relationships with the company that customers view as beneficial.
A) Satisfaction-based pricing
B) Reference pricing
C) Relationship pricing
D) Perceived pricing
E) Efficiency pricing

Question

Quizplus · Accepted Answer

Relationship pricing provides value by encouraging long-term relationships with the company that customers view as beneficial. It involves offering special discounts or rewards to loyal customers, which can increase customer satisfaction and retention. Satisfaction-based pricing, reference pricing, perceived pricing, and efficiency pricing are other pricing strategies that may provide value, but they do not specifically focus on encouraging long-term relationships with customers.

________ Provides Value by Encouraging Long-Term Relationships with the Company