SAUCE MINI CASE: In 2008, Ragu launched an assortment of its commercially successful sauces in microwavable pouches and promoted them as a way for busy moms to serve a healthful, fast, home-cooked meal to their children while minimizing the mess of cooking by eliminating the need for a second pot to heat the pasta sauce. The pouches held fewer servings of sauce and were slightly more expensive per ounce than the traditional jars that made up their sauce line.
-In the SAUCE MINI CASE,by packaging its most popular sauce flavors in the pouch format,instead of new flavors,Ragu is seeking to minimize consumers' perception of ________.
A) physical risk
B) functional risk
C) psychological risk
D) financial risk
E) time risk

Question

Quizplus · Accepted Answer

By using their most popular sauce flavors, Ragu minimizes the functional risk, as consumers are already familiar with and trust these flavors, reducing concerns about the product's performance.

SAUCE MINI CASE: in 2008, Ragu Launched an Assortment of Its