SAUCE MINI CASE: In 2008, Ragu launched an assortment of its commercially successful sauces in microwavable pouches and promoted them as a way for busy moms to serve a healthful, fast, home-cooked meal to their children while minimizing the mess of cooking by eliminating the need for a second pot to heat the pasta sauce. The pouches held fewer servings of sauce and were slightly more expensive per ounce than the traditional jars that made up their sauce line.
-In the SAUCE MINI CASE,by packaging its most popular sauce flavors in the pouch format,instead of new flavors,Ragu is trying to appeal to ________.
A) low-risk perceivers
B) broad categorizers
C) consumer innovators
D) narrow categorizers
E) process-oriented consumers

Question

Quizplus · Accepted Answer

By packaging their most popular sauce flavors in a new format, Ragu is appealing to narrow categorizers who already have a particular preference for their existing sauces and may be hesitant to try new or unfamiliar flavors. Ragu is providing a convenient alternative packaging for their existing products, rather than introducing entirely new products, which suggests they are targeting loyal or repeat customers who are less likely to experiment with new flavors.

SAUCE MINI CASE: in 2008, Ragu Launched an Assortment of Its