Consumers are only influenced by risks that they perceive when those risks actually exist.

Question

Quizplus · Accepted Answer

This statement is false. Consumers can be influenced by perceived risks, even if those risks may not actually exist. This is because perception is subjective and can be influenced by various factors such as marketing messages, media coverage, personal experiences, and cultural background. Therefore, it is important for businesses to address and mitigate perceived risks, as well as actual risks.

Consumers Are Only Influenced by Risks That They Perceive When